Sales playbook

The exact sentences to say on a sales call

Swastik Nandakumar helps coaches and consultants close more deals, and helps them package what they already know into a digital product and sell it. Sales is the mechanism. The digital product is the vehicle.

This page is his sales content written out in full text so it can actually be read. Everything below is transcribed from Instagram reels he posted and delivered himself. The reach numbers next to each one are read straight off his own Instagram insights for that post.

The whole point of the playbook is the sentence, not the theory. A founder should be able to read a line here, close the tab, and say that line out loud on the next call. So every phrase in quotation marks is a phrase he actually said in the reel. Nothing has been written for him.

What is on this page

The three that reached the most people are written out in full. The rest are listed with the one line each of them hands over.

01Five closing phrases to stop saying on a sales call17,351 reached
02Three psychological laws behind why people say yes17,128 reached
03Three phrases that make you weak in a sales call10,895 reached
04Seven more sales topics, and the line each one hands over2,055 to 3,711 reached

Five closing phrases to stop saying on a sales call

Posted 16 August 2026 on Instagram. 17,351 accounts reached, 294 comments, 101 new followers. The widest-reaching piece of sales content on the account. Source: the original reel.

Five sentences that sound polite and cost the deal, and the sentence to use in place of each one. Every "say instead" line below is quoted exactly as it was spoken.

01Proving you are credible

Do not say"We've worked with many clients like you." Say instead"We've worked with someone in your exact situation and here's what happened in 90 days."

His reason, in his words: "Generic credibility, that's forgettable. Specific proof, that is what closes the deals."

02Ending the call with a document

Do not say"Let me send across our brochure." Say instead"Let's book 20 minutes to walk you through this together."

His reason, in his words: "Documents never get opened."

03Offering to start any time

Do not say"We can start whenever you're ready." Say instead"We have one slot opening in this month. Do you want to go ahead and block it?"

His reason, in his words: "Availability without urgency, it gives the client permission to delay forever."

04Letting the decision stay open

Do not say"Take your time to decide." Say instead"I need a decision by this date so that I can hold the slot for you."

His reason, said on the reel: open-ended decisions always become no decisions.

05Handing the next step to the client

Do not say"Just let us know if you want to move forward." Say instead"What would need to be true for you to say yes today?"

His reason, in his words: "Leaving the next step to the client means that there's no next step."

Three psychological laws behind why people say yes

Posted 13 August 2026 on Instagram. 17,128 accounts reached, 262 comments, 131 new followers, 960 saves. Source: the original reel.

He opens it as "three psychological laws that will make you disgustingly good at closing," and closes it with the caveat that matters: This is not a manipulation trick. It's how people actually decide. He also says plainly that none of it works without a real skill underneath it.

01Loss aversion

"Losing something hurts more than gaining something feels good."

What that changes on a call, in his words: "People don't buy because of what they'll gain, they actually buy because they finally see what's staying in the same place is costing them."

The move"So stop selling them the dream and start showing them what they've already lost."

And then show them that every month they do not decide, they are losing more.

02The Zeigarnik effect

His analogy: a cliffhanger episode keeps you thinking about the show until the next one drops, and the same thing works on a sales call.

"If you answer every question fully and completely, the prospect's brain, it closes the file and they move on."

The move"So leave one thing unanswered on purpose and say something like, you know what, I'll get to that in a minute, and then actually come back to it later."

Why it works, in his words: "It keeps them mentally stuck on the call, not moving on to the next thing."

03Commitment and consistency

"Once someone says something out loud, they don't want to back out on the call."

The move"So on the call, get them to actually say why this matters to them and why they can't keep waiting."

What it does later, in his words: "If they try to back out, it'll feel like they're going back on their word, and most people hate doing that."

Three phrases that make you weak in a sales call

Posted 11 August 2026 on Instagram. 10,895 accounts reached, 103 comments, 91 new followers. Source: the original reel.

Three of the most common things a prospect says, and the reply that keeps you in the position of an expert instead of a supplier waiting to be told no.

01When the prospect says "it's too expensive"

Never say"I understand." Say instead"Compared to what?"

And then, in his words, the question he asks next: "When your family's health is on the line, do you go to the cheapest doctor, or do you go to the one who actually delivers?"

How he lands it: "So if you're looking for cheap, then I can point you to someone. But if you're looking to solve the problem, what I told you is the price."

02When the prospect says "I need to think about it"

Never say"No problem, take your time." Say instead"Sure, what exactly do you need to think about?"

His reason, in his words: "Because on every one of these calls, it's either the number or the timing, or they're just not convinced that this will actually solve their problems. Which one is it for you?"

03When the prospect asks for a discount

Never say"Let me think about it." Say instead"What would have to happen for the price to make sense to you?"

What that does, in his words: "Now they are the one justifying the price, and most often than not, they come back to your original price."

Seven more sales topics, and the line each one hands over

These have not been written out in full yet. Each entry below carries the sentence that reel actually handed over, quoted as spoken or as written in his own caption, plus the reach it earned.

04
Package what you already know into a digital product
3,711 reached

Posted 10 August 2026, and posted twice by accident 49 seconds apart, so the reach is the total across both copies. Across both copies it produced 377 comments, the highest count on the account at the time. It also carries the only business figure he states publicly, in his own words: "I've made over 20 crores working for myself online."

"Once you realise that the only product you ever need to sell was literally the knowledge sitting in your head, you are going to realise that this business was way easier than you thought."
05
Three philosophies for selling
3,399 reached

Posted 16 August 2026. The useful line is about objections, and it is the one idea underneath every reply on this page.

"An objection just tells you where somebody is stuck. So stop fighting it, follow it, and it'll show you exactly what to say next."

He ends it on an old teaching he paraphrases as: "It doesn't matter how slowly you go as long as you don't stop." His point being that nobody has a great month out of nowhere, and that behind it there are months of offers that flopped and calls that went nowhere.
06
Eight business rules he wishes he knew at 20
2,876 reached

Posted 15 August 2026. Four of the eight, quoted as spoken:
- "You're selling outcomes and not deliverables. Nobody cares about your process, your features, your tools, your team size. Explain what changes in their life once they work with you."
- "Kill every task that doesn't generate revenue. Be brutal about where your time goes, because most founders are busy, very few are profitable."
- "You can't outwork a broken system. A founder doing 12-hour days on a broken sales process is still going to lose to a founder who's doing four hours on a process that works."
- "You can make more money, but you can never get back your time."
07
When they say "let me think about it"
2,833 reached

Posted 7 August 2026. Three swaps, and the read on what that sentence really is.
- Never say "sure, take your time," because the deal cools the second you say it. Say: "What's the part that you need to think about?"
- Never say "is it the price?" because you just handed them the excuse. Say: "What's making you hesitate?"
- Never say "I'll follow up next week," because nothing changes in a week. Say: "If you had to decide today, what does your gut say?"
"'Let me think about it' is almost never about thinking. It's a question that they haven't asked out loud. Get it out of them while they're still on the call with you."
08
Four phrases to never say when a client asks for a discount
2,677 reached

Posted 14 August 2026. Quoted as spoken:
- Instead of "let me see what I can do," say: "Hey, the price is this. Tell me what is making you hesitate." Because "let me see what I can do" is a quote that says you will give a discount, and the client knows it.
- Instead of agreeing to a lower price, say: "If we reduce the price, we reduce the scope of work. Which part do you want to remove?" Because the moment you drop your price without dropping the scope of work, you have just worked for free.
- Instead of matching a competitor's quote, say: "I'm not competing on price. Here's what makes us different and why it matters to you." Because matching a competitor's price positions you as a commodity and not as an expert.
- Instead of "this is already my best price," say: "This is the price because of X, Y and Z, and here's what each one does for you." Because the moment you say best price, they hear "I can still negotiate."
09
The six sales questions to score every call against
2,281 reached

Posted 4 August 2026. This one is a scoring system rather than a script. He gave the whole method away in the caption, so these six questions are quoted from his own written words:
1. Did I talk more than 50% of the time?
2. Did they name the problem out loud, in their own words?
3. Did I put a rupee figure on what it costs them?
4. Did I pitch before or after that number landed?
5. Do I know who else weighs in on this decision?
6. Did I end the call by giving them "one-thing" to do and with the next call booked?
His note on the last one: "That last one is the filter. The ones who do the task are real. The ones who forget were never going to pay you." And on what to do with the scores: "Score ten calls and the same answer will be wrong in eight. That is your leak."
10
When a client says "I'll do this later"
2,055 reached

Posted 15 August 2026. Three swaps for the stall that is not an objection.
- Instead of "sure, whenever you're ready," say: "What has to change before you're ready?" Because "ready is not a date, it's a feeling that actually never arrives."
- Instead of "I'll check back in a few months," say: "What will be different in three months that's actually not true today?" Because nothing changes in three months, and if you make them say it out loud they realise it.
- Instead of "take your time, it's not going anywhere," say: "I take four clients a quarter, two slots are gone. Do you want me to keep the next one for you?" Because "if waiting costs them nothing, they'll wait forever."

How this page is sourced, and what it does not claim

Every quoted sentence on this page was spoken by Swastik Nandakumar in a video he posted, or written by him in that post's caption. The words were transcribed from the live video files themselves, or copied from the post's own caption where the entry says so, so the words here are the words in the post and not a rewrite of them.

The reach, comment and follower numbers are his own Instagram insights for each post, recorded between 5 and 18 August 2026. They are audience numbers. They are not client results, and nothing on this page should be read as a claim about what any client earned.

The one business figure on this page, over ₹20 crore made working for himself online, is a figure he states himself in his own video and in his Instagram bio. There is no independent verification of it on this page.

The rest of the list

He says on the reels that he has 24 of these swaps written down, and hands the full list over to anyone who comments the keyword on the post. The fastest route is still the post itself.

Comment WORDS on the reel